The L.A. County Fair offers face-to-face interaction with interested consumers of all ages through high-quality experiential marketing. Our guests, who mirror the demographic make-up of Southern California, are upwardly mobile and sophisticated with an average household income of more than $69,500. So whether you want to reach a specific segment or a mass market, you can meet your customers at the L.A. County Fair where meaningful connections equal measurable results! |
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| Guests that have Attended the Fair in the past 5 Years
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85% |
| New Fair Guests | 15% |
| Average Number of People in Party | 4.2 |
| Average Expenditure per Party | $173 |
| Average Length of Visit at Fair | 6.2 Hours |
| Average Length of Distance Traveled to Fair | 26.5 Miles |
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| Due to rounding, pie chart may not equal 100% Source L. A. County Fair 2009 exit survey |
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