Marketing Objectives:

• Promote the launch of McDonald’s espresso drinks, a McCafe was set up on the Fairgrounds for product sampling
  
• Inform the public that McDonald’s uses fresh ingredients
  
• Promote an active, balanced lifestyles for children
  
• Generate funding for the Ronald McDonald House Charities of Southern California
  

 Results:

• A McCafe was set up on the Fairgrounds for product sampling. The McCafe was continuously busy, and sampling well exceeded the client expectations.
  
• McDonald’s was named Presenting Sponsor of the popular FairView Farms. The McDonald’s message of “fresh ingredients” was easily incorporated into the Fair’s real working farm.
  
• Ronald McDonald conducted interactive “Go Active with Ronald McDonald” exercise sessions.
  
• A $54,000 donation was made to the Ronald McDonald House Charities of Southern California with the McDonald’s Wednesdays at the Fair fundraiser.

In four years, the Fair has contributed
$150,000 to the Ronald McDonald House Charities

Marketing Objectives:

• To promote various models of Toyota vehicles for increased sales at the dealership level
  
• To educate the public on Toyota’s hybrid technology
  
• To drive foot traffic into Southern California Toyota dealerships
  
• To maintain overall brand awareness in one of Toyota’s most important markets… Southern California

Results:

• By showcasing vehicles that appealed to the eco-conscious, the mpg crowd and the truck diehards, Toyota was able to reach three important segments of the Southern California market represented at the L.A. County Fair. Qualified lead generation exceeded Toyota’s expectations.
  
• Toyota educated an environmentally-conscious target audience on hybrid technology by participating in the Fair’s Going Green exhibit.
  
• The Toyota Parts & Service Promotion offered Fair tickets with any $79.99 service at a participating Toyota dealership, generating significant foot traffic to these dealerships.
  

Marketing Objectives:

• To be the exclusive on-site source for cellular products and services at the Fair
  
• To promote AT&T as being an innovative company at the forefront of communication technology
  
• To drive foot traffic into AT&T retail outlets
  

Results:

• As a loyal and long-term Fair sponsor for more than 11 years, AT&T has been successful in its sales efforts at the Fair. Year after year, the company has found it beneficial to assign staff to sell at the Fair to capture incremental sales.
  
• AT&T is designated as Presenting Sponsor of the Fair’s Winter Wonderland attraction. This attraction features an ice skating rink and falling snow every hour on the hour… a spectacular sight in Southern California. AT&T sponsors Winter Wonderland because it’s an attraction that exemplifies ingenuity.
  
• AT&T retail outlets have been involved in selling discounted Fair admission tickets for nine years. During this time period, in-store ticket sales resulted in a significant increase in foot traffic in the participating AT&T stores.