The 2012 L.A. County Fair marks the 90th anniversary of pure fun for families all over Southern California. With something for everyone we’ve got themed exhibits, a carnival midway, horse racing, wine & beer tasting, nighttime concerts, community events, FairKids Field Trips and so much more! We’d like to invite you to promote your product or service to a diverse and affluent audience with a projected attendance of 1.4 million Fair guests. Sponsorships are fully customized to ensure your marketing objectives are met.

The 2012 L.A. County Fair runs September1 – 30, 2012

	Impressive $2 million media buy			Fairplex is located at the intersection of four major freeways and counties in Southern California
	Nearly 1.5 million consumers in 23 days			Guests have strong purchasing power with an average household income of nearly $61,000, higher than the Los Angeles DMA of $52,890
	Attractions designed by an award-winning creative team producing high customer satisfaction			Southern California's largest single event in September, far greater than Disneyland's average monthly attendance of 1.33 million*
	80% of guests return annually and 96% of 2011 guests are likely to return			Largest county fair in the nation.**
*According to TEA/AECOM 2010 Theme Index: The Global Attractions Attendance Report **According to Venues Today