The L.A. County Fair offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming we have a proven track record of attracting diverse target audiences to our event.
Our customers are upwardly mobile with an average household income of nearly $61,000, much higher than the Los Angeles DMA average of $52,890. Guest spend 42% of monthly entertainment budget at the Fair.
Pure. Buying Power.
Guests who have attended the Fair in the past 5 years
New Fair guests
Average number of guests in party
Average expenditure per party
Average length of visit at the Fair
Average distance traveled to the Fair