Hero Rush – the firefighter-themed obstacle race & experience coming to Fairplex in Pomona on June 30 – will host media on Friday, June 29 for a preview and test drive of “Mazed & Confused,” “Forcible Fury,” “Towering Inferno,” and more.
More than 1,000 runners are expected to participate in the firefighter-themed obstacle race on Saturday, with spectators and families also coming out to take part in the Inferno Midway and Kids’ Adventure Races. The event benefits the Circle of Care Burn Foundation, Firefighters Quest for Burn Survivors, and the National Fallen Firefighters Foundation.
On Friday, media are invited for photo/video coverage of the final phases of course construction, and to take a spin on the obstacles. Co-founders and Firefighters Dave Iannone and Christopher Hebert will be available for interviews and volunteers testing out the obstacles will provide ample photo opportunities. Reporters are invited to take a spin on the obstacles as well.
When: Friday, June 29 by appointment for tours/previews and Saturday, June 30 for event day coverage, from 8:00am to 3:00pm.
Where: Fairplex, 1101 W. McKinley Ave, Pomona, CA 91768
Contact to schedule tours and interviews: Diane Giles, Hero Rush Marketing Director,
o: 410.872.9303 x19, c: 571.213.8066 e: firstname.lastname@example.org
About Hero Rush
Created by veteran firefighters, Hero Rush is the firefighter-themed obstacle race & experience where participants get an intense, challenging and fun look at what it takes to be a hero. Runners on the 5K+ course will tackle over 15 unique obstacles – slide, climb, get wet, get lost, get wetter – make some saves and feel the rush. All participants can enjoy the Inferno Midway with additional challenges, music, food, two kid’s courses, demonstrations and more. Upcoming events, registration, charity/sponsor information and more available at http://www.herorush.com.
Hero Rush, the dynamic new firefighter-themed obstacle race and experience, comes to Fairplex – Southern California in Pomona, CA on Saturday, June 30. Designed for mainstream consumers by local veteran firefighters, Hero Rush challenges participants from all walks of life to experience what firefighters face every day.
“Hero Rush is a new take on the adventure races and mud runs that have become popular over the last few years,” said co-founder Dave J. Iannone. “At our event, runners tackle a 5K or longer course studded with 17-20 creative obstacles that simulate the emergencies firefighters face in real life.”
“Instead of military-style obstacles and mud pits,” Iannone said, “our runners climb ladders, crawl through windows, navigate a smoky maze and climb through debris in a hoarder’s basement – and there are a few surprises, too.”
“We’re really looking forward to bringing Hero Rush to Fairplex,” Iannone said. “The combination of buildings, roadways and a grass-covered infield will enable us to build a unique course, and we’ve gotten great feedback from our Facebook fans in the Southern California area.”
The event features an Inferno Midway, where both runners and spectators can practice their firefighter skills on stand-alone obstacles and challenges. This family-friendly festival area also includes two kid’s courses, demonstrations from local fire departments, food and drinks, apparel and merchandise tents, music and entertainment.
Hero Rush will give back to the firefighting community through national and local fire-related charities. As the designated national charity, the National Fallen Firefighters Foundation (NFFF) will receive a $20 donation for each runner who runs in the “343 Wave” honoring the firefighters killed in the World Trade Center on 9/11. The NFFF honors the nation’s fallen firefighters and works to reduce line-of-duty deaths. They provide resources to support the families and coworkers of fallen firefighters and develop programs designed to reduce the numbers of those killed and injured on the job.
The Circle of Care Burn Foundation and Firefighters Quest for Burn Survivors, two local charities that provide emotional, financial and educational support to burn survivors, will receive proceeds from the Kids’ Adventure Races.
“We’re very pleased to have created an event where runners are challenged by creative obstacles, where young adults can come out and party, where families can enjoy the day together, and where everyone can gain a greater appreciation of what firefighters do for their community,” Iannone said.
Note: Graphics and photos available upon request.