POMONA, CA (Jan. 3, 2013) – The new year brings Michele Reyner to Fairplex as the director of sales and marketing for the Sheraton Fairplex Hotel and Conference Center.
Reyner’s responsibilities include attaining customer loyalty, managing relationships with business partners, implementing strategic sales growth and expanding marketing opportunities for the hotel and conference center. Additionally she will oversee leadership growth and team building for her department.
Reyner brings over 13 years of experience in hotel business development and sales management to the Sheraton. Her past accomplishments include the $17 million transformation of the Wyndham Hotel Orange County and overseeing the hotel’s transition from a three-diamond to four-diamond quality resort. Her expertise in sales and marketing led the Starwood Hotels & Resorts San Francisco destination to be one of the top 50 producing EBITDA hotels in North America.
She is a four-time recipient of the Wyndham Hotel top 10 percent sales achievement award and achieved the Wyndham Hotel Group Chairman’s Circle award twice.
Reyner plays an active part in her community and is a member of Meeting Planners International, Costa Mesa Visitors & Conference Bureau, the South Coast Metro Alliance and serves on the Costa Mesa Chamber of Commerce.
Under the direction of the Los Angeles County Fair Association, Fairplex is home to the L.A. County Fair, the largest county fair in the world, as well as The Learning Centers which encompasses Fairtime Learning, The Child Development Center, The Career and Technical Education Center (CTEC), and the Junior Fair Board. Fairplex also operates a diverse hospitality business with the Sheraton Fairplex Hotel & Conference Center, McKinley’s Grille, KOA RV Park, Finish Line Sports Grill and Cornucopia Foods. The campus is also home to the Millard Sheets Center for the Arts, the Wally Parks NHRA Motorsports Museum and the Auto Club Raceway at Pomona; horse-racing and Barretts Equine Sales; as well as the Los Angeles International Wine & Spirits Competition. For more information, please visit www.fairplex.com.
Leslie Galerne-Smith Renee Hernandez
(909) 865-4267 (909) 865-4261