Pomona, CA – Aug. 28, 2012: The Learning Centers at Fairplex was awarded the contract earlier this month by the City of Upland to produce the 2013 Upland Lemon Festival. The Learning Centers, the community- focused, philanthropic arm of Fairplex, answered the call for non-profits to produce the long-standing three-day event.
“Combining the event-production expertise of the Fairplex team and the community commitment of The Learning Centers’ many educational programs will ensure the success of the Upland Lemon Festival,” said Jeff Tucci, vice president of hospitality at Fairplex. “We’re honored to have been chosen and are looking forward to producing a memorable event.”
The Learning Centers at Fairplex will be taking on the festival backed by the resources of the Fairplex team, best known for producing the annual L.A. County Fair, which attracts 1.5 million visitors. The Upland Lemon Festival will benefit from Fairplex’s event management expertise, including operations, creative, food and beverage, entertainment, marketing, communications, sponsorship sales and retail sales. A portion of the proceeds from the festival will be donated to programs benefiting the Upland community.
“The Learning Centers at Fairplex has strong ties to the communities it serves,” said Michelle DeMott, executive director of The Learning Centers. “We view our relationships with our neighbors as the reason we exist. Producing an event like the Upland Lemon Festival, which is so engrained in its community, is another way in which we can continue to be involved and give back.”
In addition to providing free field trips for school children to the educational exhibits at the L.A. County Fair, The Learning Centers supports the Career and Technical Education Center, the Junior Fair Board and the Child Development Center. Also, every year The Learning Centers partners with communities including Upland to help raise funds for the Yellow Bus Program to transport students for free to the Fair.
“It was very important for Upland that an experienced nonprofit manage the event and we are very confident with our selection,” said Stephen Dunn, City Manager. “Fairplex has an extensive background in event production and management and has made the commitment to keep the festival local and support the Upland community. We look forward to seeing what Fairplex will do.”
The Upland Lemon Festival is set to take place April 26, 27 and 28, 2013. The 2012 festival attracted an estimated 100,000 guests and featured rides, games, musical performances and a variety of shopping and food vendors. For more details, please visit http://www.uplandlemonfestival.com/.
To learn more about Fairplex and The Learning Centers, please visit www.fairplex.com or www.TLCFairplex.org.
Under the direction of the Los Angeles County Fair Association, Fairplex is home to the L.A. County Fair, the largest county fair in the world, as well as The Learning Centers which encompasses Fairtime Learning, The Child Development Center, The Career and Technical Education Center (CTEC), and the Junior Fair Board. Fairplex also operates a diverse hospitality business with the Sheraton Fairplex Hotel & Conference Center, McKinley’s Grille, KOA RV Park, Finish Line Sports Grill and Cornucopia Foods. The campus is also home to the Millard Sheets Center for the Arts, Wally Parks NHRA Motorsports Museum and Auto Club Raceway at Pomona; horseracing and Barretts Equine Sales; as well as the Los Angeles International Wine & Spirits Competition. For more information, please visit www.fairplex.com.