L.A. COUNTY FAIR WRAPS UP 2013 RUN
L.A. County Fair Keeps its Promise of Education and Innovation
Fairplex ¯ Sept. 30, 2013 The 2013 L.A. County Fair wrapped its 24-day run with 1,438,514 guests celebrating 91 years of education and entertainment with a Southern California audience it has courted since 1922. Community ties are strong with attendance and participation from residents throughout the Southern California region.
The Fair brought new attractions like Pencils 2 Pixels – The Art of Animation, Beneath the Sea: An Underwater Adventure and Star Trek: The Exhibition, to join returning favorites FairView Farms and thoroughbred horseracing.
The End of Summer Concert Series presented by Toyota was a huge hit with acts such as Demi Lovato, Lynyrd Skynyrd, Zendaya, Ke$ha, Charlie Wilson, Ramon Ayala y sus Bravos del Norte and closing night’s Bad Company - The 40th Anniversary Tour. Star Trek: The Exhibition made one of only four scheduled appearances in the U.S. and Trekkies celebrated Star Trek Day, Sept. 14. Ray Cammack Shows Carnival returned for its 29th year bringing three new spectacular and four new kiddie rides, and enjoying historic ticket sales on Sept. 21.
Food and shopping continue to be the top two reasons people come to the Fair. More than 1,000 shopping vendors provided the merchandise with Miracle Whisk, cool towels and head jewelry at the top of the class. Food vendors brought back favorites and introduced new items such as the 1.5-lb Big Chic on a Stick and the Krispy Kreme Burger. Top food vendors were Juicy’s, Bubba’s Bad to the Bone BBQ and Chicken Charlie.
Horse racing returned for its 75th racing season, Sept. 6-22, renamed Barretts Race Meet at Fairplex. Twilight Wednesdays brought strong crowds, great weather and high energy. Overall on-track attendance increased 7 percent and carryover pools attracted horseplayers and promoted spirited wagering.
“We’re thrilled to have presented a September to remember, an event embraced by Southern California residents and visitors. We deliver a destination filled with diverse exhibits, attractions and learning experiences that complement the mission of The Learning Centers at Fairplex, enhanced by the contributions and spirit demonstrated by our committed and dedicated volunteers and ambassadors,” said president and CEO Jim Henwood. “We love that our evenings continue to be a popular time for couples, families and friends to come out and play.”
The 11th annual High School Marching Band competition started with more than 40 Southern California high schools. Cypress High School from Orange County emerged victorious and will represent its school and community when marching in the 2015 Tournament of Roses Parade.
The Battle of the Bands had 42 entries with Irvine’s “Breach The Summit” emerging victorious; second place was “Ben Babylon Band” from Agoura Hills and rounding out the troika was “Chase Walker Band” from Riverside. The bands will perform in the 2014 Vans Warped Tour at Fairplex, another event that welcomes a broad Southern California audience.
The Fair saluted 17 communities during the run of the event with daily parades, business expos and celebrations heralding 40 community heroes.
FairKids Field Trips hosted Southern California students free of charge on an educational adventure that includes curriculum for teachers. There was a record-high 150,000 students that took part in the program this year, assisted by a large base of volunteers. The Fair has more than 1,000 volunteers that step up and dedicate thousands of hours of service annually, many of them longtime fans of the Fair.
Customer satisfaction in 2013 took flight and soared, reaching all-time highs. Customer surveys conducted throughout the run of the Fair showed exceptionally high scores in entertainment, cleanliness, customer service, safety and value categories, with word of mouth remaining a strong marketing tool that helps tell the story.
• Guests donated nearly 130,000 cans of non-perishable food to Helping Hands,
Foothill Family Shelter, Caring for the Hills, Antioch Missionary Baptist Church, Project 2911, The GAP Food Bank, Inland Valley Hope partners and Los Angeles Regional Food Bank in exchange for free admission
• The Fair donated $4,585 in proceeds from Day for Heroes to the Los Angeles Fire Department Foundation
• City of Hope, Cedars-Sinai, American Red Cross, Huntington Hospital and Presbyterian Intercommunity Hospital held blood drives resulting in 1,084 pints of blood donated, up from 734 in 2012
• Guests donated 33,220 school supplies to Walnut Valley and Bonita Unified School Districts, Fairplex Child Development Center, Career and Technical Education Center (CTEC) and Inland Empire United Way School Tools Program in exchange for free admission
• Local universities also benefitted from special promotions and dedicated days with more than 10,500 discount redemptions
“The L.A. County Fair has been committed to Southern California communities since its inception in 1922. This spirit of giving and sharing continues in 2013 and beyond. Because of the generosity of our donors and participants a number of agencies and organizations are able to provide valuable services and products to assist those in need. We are grateful for the opportunity to be a part of that,” said Henwood.
The L.A. County Fair will return Aug. 29-Sept. 28, 2014. For additional details and to keep track of updates for next year, please visit www.lacountyfair.com.
Under the direction of the Los Angeles County Fair Association, Fairplex is home to the L.A. County Fair, the largest county fair in the world, as well as The Learning Centers which encompasses Fairtime Learning, The Child Development Center and The Career and Technical Education Center (CTEC). Fairplex also operates a diverse hospitality business with the Sheraton Fairplex Hotel and Conference Center, McKinley’s Grille, KOA RV Park, Finish Line Sports Grill and Cornucopia Foods. The campus is also home to the Wally Parks NHRA Motorsports Museum and the Auto Club Raceway at Pomona; horse-racing and Barretts Equine Limited; as well as the Los Angeles International Wine & Spirits Competition. For more information, please visit www.fairplex.com.