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Fairplex Insider

The Fairplex Insider blog gives you a behind-the-scenes, inner-circle perspective on the more than 500 year-round activities at Fairplex from “Scoopster,” a blogger with extraordinary access to information and tips.xx

 
    
 
     

Marketing & Public Relations

 

Fairplex is more than a location. We’re your event partner!

Most venues are just a site for your event. We go beyond that, providing the expert services of our award-winning marketing and public relations staff. We are committed to maximizing news media exposure and event attendance – your keys to success.

Our staff works closely with event producers to promote more than 500 year-round events at Fairplex . We are familiar with Southern California media, messaging and marketing strategies that consistently attract more than 3 million attendees.


Market Area

  • 20 million people in the diverse Southern California market
  • Active, educated, affluent market with high interest in entertainment and events
  • Proven track record of attendee demographics that mirrors the L.A. market
 

Public Relations

Our professional public relations staff can assist with:

  • Press releases and media alerts about your event to regional news media outlets, regularly generating free publicity to hundreds of thousands of readers
  • Access to our extensive database of new media contacts to help promote your event
  • Marketing and public relations experts to help you develop successful promotional ideas and campaigns for your event

Online Promotions
Included at no charge:

  • Presence on website that recieves more than 4 million average monthly hits (plus an additional 60 million during the L.A. County Fair each September); 250,000 monthly visits plus more than 25,000 e-newsletter readers
  • Calendar event listing on the Fairplex.com website, including a hyperlink to your website, photos and event particulars and
  • Feature section about your event on the Fairplex.com homepage the week prior to your show
  • Dedicated blog entries and e-blasts promoting your event to our database of more than 100,000 subscribers
  • Submission of event listing to 10 popular Los Angeles-based online event sites
  • Inclusion in weekly event emails designed by our expert web team
 

Digital Freeway Sign

  • A listing on our 90-foot-high Fairplex electronic I-10 freeway sign the week of your event
  • Located near the junction of the busy 10, 57 and 71 freeways, the sign is viewed by more than 2 million commuters each week
  • Your event announcement appears every 90 seconds, on average
  • Additional customized exposure is available at competitive rates