SMALL BUT MIGHTY There is no public relations plan, no major television spots. Most of the spotlight comes from word of mouth. A wine so good, so authentic, so rich – it doesn’t need a million dollar campaign to ensure its place on thousands of tables around the world, alluring and moistening the palates of experts and novices alike.
WINE EXPERT EXTRAORDINAIRE Managing, purchasing, receiving, storing, sales, service. All of this is part of the career of the Master Sommelier, the wine expert of a restaurant, club, or hotel. With only slightly more than 100 certified Master Sommeliers in the world, it is obviously a job not for the faint of heart.
SNIFF, SWIRL, SPIT Five glasses on the table. Various shades of deep red. Aromas fill the immediate space, a mélange of fruity bouquets. After a brief swirl, one glass is gingerly brought to the lips. Soft but full-bodied as it blankets the palate. Pleasant. But it’s time to spit. A bite of green apple or rare roast beef and it is time to move on to the next wine. An open mind, as well as an open palate, is key to judging wine.
L. A. COUNTY FAIR EXTRA VIRGIN OLIVE OIL COMPETITION OPENS TO THE WORLD The L.A. County Fair, in conjunction with the California Olive Oil Council (COOC), will host the fifth annual Olive Oils of the World competition during the 2004 L.A. County Fair Wines of the World competition at the Millard Sheets Gallery at Fairplex in Pomona, California, May 12-14.
L.A. COUNTY FAIR STAFF GOES TO GREAT LENGTHS TO CARE FOR WINES Perhaps no other beverage is pampered and cared for like wine. It is given royal treatment, from the time it is aged, bottled and stored all the way to the techniques in which it is poured and sipped. Such factors as temperature, sunlight and type of glass in which it is poured can alter the important qualities of a fine wine.
KABOOM! FOURTH OF JULY CELEBRATION Are you ready to party, scream and cheer for your favorite monster truck and motocross riders to extreme highs and extreme thrills? The monster trucks on the schedule include Monster Patrol, Bear Foot, Dust Devil, Shocker and Terminator. Those daredevil bike riders are Billy Walls, Jeff “Ox” Kargola, Willey Fullmer and Dave Demangos.
HOME SHOW COMING TO FAIRPLEX It’s spring. The flowers are blooming in the garden bed. The lawn is green. The house looks great. Or does it? Are those dandelions creeping out of the grass? Is that exotic plant in the garden really a weed? Could a new coat of paint spruce up the den?
KIDS GET A CHANCE TO DESIGN A FLOAT FOR L.A. COUNTY FAIR/HOLLYWOOD CHRISTMAS PARADE What’s the best part of a parade? Those beautiful floats that often beg the question, how did they do that? Kids in sixth, seventh and eighth grade will get a chance to show their design skills with the L.A County Fair’s design a float concept competition. The winner of the competition will get a chance to see their work spotlighted for a glorious 3.5 miles during the 2004 Hollywood Christmas Parade. It is a perfect match since the L.A. County Fair and the Hollywood Christmas Parade have been Los Angeles County landmarks for a combined, remarkable 158 years. The LACF has six years seniority.
UNDERGROUND FOCUS ACADEMY COMING TO FAIRPLEX Fairplex will welcome the Underground Focus Academy to its grounds on March 6-8 with an indoor and outdoor conference and tradeshow to educate, train and increase awareness of the issues surrounding underground construction.
BARRETTS EQUINE LTD. HOSTS FIRST SALE OF 2004 The January Mixed Sale at Barretts Equine Ltd., the first sale of the New Year, surpassed first day total sales, average price and attendance over the first sales day of 2003. Boosted by a bidding war that resulted in the highest priced horse sold at a Barretts January sale, $425,000 for A Taste of Paradise, a 5-year-old grade II stakes winner, the final figures for the two-day sale were $4,057,300, an average price of $7,848, and a slight decrease overall from the 2003 January sale.
LOS ANGELES COUNTY FAIR ASSOCIATION MEMBER DIES Long time Los Angeles County Fair Association member Paul Beck, 88, died in Sunnyvale, California on Jan. 21. Beck was the longest living member of the association having joined in 1954. He recently moved to Sunnyvale from Costa Mesa. He was a native of Pomona.