There is no public relations plan, no major television spots. Most of the spotlight comes from word of mouth. A wine so good, so authentic, so rich – it doesn’t need a million dollar campaign to ensure its place on thousands of tables around the world, alluring and moistening the palates of experts and novices alike.
Highly unlikely? Hardly. Small wineries or small-production wines have made it big without much marketing. An element to their success, no doubt, is winning big at competitions, particularly the L.A. County Fair’s Wines of the World competition. A gold medal or best of competition standing can increase sales substantially, as well as increase the word-of-mouth talk among the impressive list of the competition’s international judges, who tell their friends, who tell their friends, and so on and so on.
Two of the most current best of show winners at the Wines of the World competition were from small wineries. Their stories are fascinating. Give them a call.
Jeff Runquist Wines
Winner Best Wine of Competition 2002
Syrah, “R” Hilltop Vineyard, 2000
Winner Best Wine of Competition 2003
Grenache, Monterey 2001