For the eighth year, the L.A. County Fair is providing businesses with an opportunity to advertise during the Fair and two months prior. Through the Street Banner Program, businesses can purchase an L.A. County Fair banner to hang on a light post in the city of their choice. The business name or logo is displayed on a four-color, two-sided banner with the dates of the Fair. Purchasers can choose one of four farm animals to be featured on their banner.
Banners are displayed as early as July 1 and continue through the Fair Sept. 10-26. A one-year banner partnership costs $250. A new multi-year banner program allows businesses to purchase banners up to three years in advance, with savings of nearly $250. A two-year banner partnership costs $400, and a three-year banner partnership costs $500.
The Banner Program has many benefits. Fairplex has identified some of the busiest intersections throughout various cities in which to display the banners, so businesses will receive maximum exposure. In addition, each banner purchased comes with two complimentary tickets to the 2004 L.A. County Fair. The Fair will store, clean and re-hang banners for businesses that participate in the multi-year banner program.
For more information on the L.A. County Fair, call (909) 623-3111 or visit the Web site at www.lacountyfair.com.