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Fairplex rolls out the red carpet for the Inland Empire Auto Show, the newest addition to the Fairplex year-round calendar of events. The show will make its debut on March 30 through April 3, 2005. The 15th annual auto show will highlight more than 35 lines of domestic and foreign vehicles in Fairplex’s exhibition halls.
The show has been at the Ontario Convention Center for the last six years and has been established as one of Southern California’s largest annual public events. An average 200,000 auto enthusiasts have attended the IEAS during its five-day show over the last three years.
Dale Coleman, Fairplex vice president of sales, marketing and creative programming said, “It’s only natural that one of the Inland Empire’s largest consumer shows would relocate to the Inland Empire’s largest public events facility. Our central location will allow the auto show to continue to serve the greater San Bernardino/Riverside areas while providing better access to the residents of the San Gabriel Valley and north Orange County. With parking for well over 30,000 vehicles, Fairplex provides the Inland Empire Auto Show with limitless growth potential.”
Fairplex is centrally located between the 10, 57 and 210 freeways in the heart of the Inland Empire, considered one of the nation’s strongest new car sales regions. Fairplex is home of the L.A. County Fair, the largest county fair in the nation and more than 300 consumer and trade shows annually. The facility boasts 543 acres with exhibition halls that offer nearly 325,000 square feet of indoor exhibit space and an on-site Sheraton Suites Fairplex hotel.
“We had a very successful relationship with the Ontario Convention Center,” said William A. Schultz, president of Auto Dealer Shows, Inc., the IEAS producer. “But with the continued growth of the auto industry, we just outgrew the facility. In addition to increasing the number of lines of vehicles we can exhibit, several of the current manufacturers have requested additional space. This move allows us to fulfill those requests.”
Auto Dealer Shows are headquartered in Playa Del Rey, Calif. They have produced new car exhibitions in the western United States for more than 30 years, including the New Mexico International Auto Show.
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