Los Angeles (September 2, 2004) – The lifestyle that so vibrantly complements the high-flying world of action sports will be on display next weekend when the highly anticipated, second annual LG Action Sports Championships begins September 10th at Fairplex in Pomona, Calif. during the Los Angeles County Fair. The action-packed event will feature the season’s U.S. Championships for skateboarding and freestyle BMX and the World Championships for aggressive inline skating and freestyle motocross (FMX), and will also showcase the music and culture of these sports.
Throughout the three-day Championship weekend, the LG Action Sports Championships will help celebrate this lifestyle with The Yard, an urban culture zone with music, dancing and graffiti exhibitions; the Festival Village, an area where fans can check out the latest products from industry manufacturers and meet their favorite athletes; and the LG Music Stage featuring platinum-selling national and local bands.
From the beginning, music and action sports have gone together like thunder and lightning. They were made for each other – by each other – ever since the early days of skateboarding when Jan and Dean invited a hip, young generation to “Grab your board and go sidewalk surfin’ with me!” In the 70’s and 80’s, as skating became more hardcore, bands like Black Flag, TSOL and later The Red Hot Chili Peppers and Social Distortion were the soundtrack. The band members were skaters themselves, writing lyrics about the things that inspired them. In the 90’s, The Warped Tour and MTV’s Sports and Music Festival celebrated the marriage of music and action sports by showcasing live bands and vert ramps in the same venue. It was a natural relationship. Skaters wanted to be rock stars. Rock stars wanted to be skate celebrities.
And the relationship is just as strong and synergistic today. Tas Pappas’ Gudamunkas, Jesse Fritsch’s Operatic, Steve Caballero’s Faction, and Mike Vallely’s Mike V and the Rats are just a few of the bands that have grown out of the skaters’ passion to express themselves artistically. The LG Action Sports Championships is proud to support the tradition of sport and music. The Championships brings together the music from the 2004 Mobile Skatepark Series, which tapped into the vast talent of each market the MSS visited, combined with local Los Angeles musicians. The bands on stage and on-air in the TV shows represent a culmination of talent whose music inspires the skaters to create and push their sports.
“These sports are just as much about the lifestyle, if not more, than the competition aspects,” said Rick Bratman, president of ASA Events, producer of the LG Action Sports Championships. “Unlike traditional sports, action sports enthusiasts define themselves by the music they listen to, the clothes they wear, and their own sense of style as well as the sport(s) they choose to participate in. Fans at this event will not only see the best skateboarders, freestyle motocrossers, BMX’ers and inline skaters on the planet, but will also be immersed in the lifestyle that makes action sports so incredible to be around.”
LIVE ON THE LG MUSIC STAGE
Among the bands performing live on the LG music stage throughout the weekend are:
Friday, September 10th @ 4:30 PM – MiGGs
MiGGs has mastered the art of delivering heart-on-the-sleeve pop/rock songs with intoxicating vocals and melodic choruses. And what sets MiGGs apart from the rest of the pack is that MiGGs delivers tunes with modern guitar walls, killer chords and sweet harmonies missing from today’s mainstream rock.
Saturday, September 11th @ 4:30 PM – THE FINER SIDE
The Finer Side is a Ventura County-based, five-piece progressive rock band that plays a wide range of songs expressing both a heavier sounding pop sensibility as well as heartfelt emotion.
Saturday, September 11th @ 7:00 PM – FINE WHITE CHINA
Five guys intent on br