The L.A. County Fair will rock, swing, sway, bop and bump through one of the world’s largest collections of music, from the roots of the Delta Blues to the frenzy of the ‘60s British Invasion to today’s high-energy hip-hop, at this year’s feature attraction, “The Beat Goes On!- The History of Popular Music,” presented by AT&T Wireless.
Guests can grab some drumsticks and join in the rhythm of the drum circle theater. The tempo gets even more exciting for visitors with a variety of interactive musical instruments and musical arcade games. Then “bust a move” to the hot beat of dance machines. This exhibit rocks!
Pass through a giant jukebox into a world of music. Play “chopsticks” on the walking piano from the movie “Big” or be a guitar hero on the electric guitar arcade games. Throughout Fairplex 22, guests will see a variety of exhibits on popular music from big band jazz to hip-hop. The Fair will have the world premiere showing of “Technicolor Dreaming: Psychedelic Posters from the Rock and Roll Hall of Fame” and the first Southern California installations of three major exhibits from the Experience Music Project in Seattle: “Artist to Icon: Early Photographs of Elvis, Bob Dylan, and The Beatles,” “Island Revolution: Jamaican Rhythm from Ska to Reggae,” and “Yes, Yes Y’all: The Birth of Hip-Hop Culture.”
All old Hippies can check out Ken Kesey’s Psychedelic “Further” Bus. Baby boomers will get a kick out of the “Monkeemobile,” and music fans of all ages will get their minds blown in the “Jimi Hendrix Red House Tour.” Along the way experience a huge collection of contemporary music memorabilia from the Hard Rock Cafe featuring instruments, costumes, and artifacts from today’s leading artists, many of whom have played here at the L. A. County Fair.
There will also be a Hard Rock Store offering unique apparel and collectible pins, including a special shirt and pin made especially for “The Beat Goes On!”
One of the highlights is the “Thirty Years of Rock and Roll” concert photography exhibit by Larry Hulst, whose 75 images capture live performances from the most influential rock and roll artists of the last three decades. This spectacular attraction has been developed with the assistance and contributions of members of the Music Museum Alliance from across the country, ranging from the Fender Museum of Music and the Arts in nearby Corona to the Buddy Holly Center in Lubbock, Texas, and the STAX Museum of American Soul Music in Memphis, Tennessee. Foremost among these is the Museum of Making Music in Carlsbad, whose presentation of “Innovations That Shaped the Music” traces the technological advances in instruments and recording back more than 100 years.
The Grammy Foundation and the International House of Blues Foundation have also been instrumental in providing curriculum materials for the more than 80,000 school kids expected to attend as part of our Fair Kids Discovery Club program.
All in all “The Beat Goes On! – The History of Popular Music” is certain to be a fun, interactive and enlightening tribute to one of the world’s most enduring, influential and popular art forms.
For more information on the 2004 L.A. County Fair, visit the Web site at www.lacountyfair.com or call (909) 623-3111.