Melissa DeMonaco-Tapia greeted the New Year with the new title of Fairplex director of sales and is looking forward to the opportunities and the challenges.
DeMonaco-Tapia started at Fairplex in 1993 as an event coordinator, subsequently serving in a variety of events and sales department positions including senior event coordinator, advance sales supervisor, senior account executive and most recently as sales manager. She worked her way through the ranks, gaining valuable insight each step of the way.
Dale Coleman, vice president of sales, marketing and creative programming said, “Melissa’s career path within the company is a testament to her talent and hard work. She has earned everything she has received. I am excited for what she will bring to our company in her new position.”
DeMonaco-Tapia is now responsible for revenues related to year-round facility rental, corporate sponsorship, commercial sales and group and advance sales.
She resides in Rancho Cucamonga with her husband, Joe Tapia, and children Matthew, Renae and Brandon.
Fairplex is a 543-acre entertainment and events destination with more than 300 consumer and trade shows a year, including its signature event, the annual September L.A. County Fair. Additional information is available at www.fairplex.com. /b