AT&T has signed a six-figure, three-year agreement with the Los Angeles County Fair Association to be the Official Wireless Communications Company of the L.A. County Fair. The agreement also allows for AT&T to offer discount tickets to the Fair at all of its Southern California locations.
The contract begins this year and continues through 2009. AT&T will serve as a presenting sponsor of Winter Wonderland, one of the Fair’s highlighted attractions. In addition, AT&T will present one of 15 grandstand shows during the End of Summer Concert Series.
“The L.A. County Fair has had a long-standing relationship with AT&T/Cingular. We’re excited and privileged to continue that relationship,” said Dale Coleman, vice president of sales, marketing and creative programming for the Association. “Offering discount ticket sales at all AT&T Wireless locations is a tremendous benefit to both AT&T and the Fair’s customers.”
Discount ticket sales at AT&T Wireless locations will begin Aug. 1. Any day adult tickets will be available for $9, a savings of $6 on adult tickets, and children’s tickets for ages 6 – 12 for $5, savings of $5.
AT&T is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services.
The 2007 L.A. County Fair runs Sept. 7 through 30, closed Mondays and Tuesdays. Visit the Web site at www.lacountyfair.com. ch