A family tradition for all of Southern California.
 
 

Whether you want to reach a niche market segment or a mass market, meet your customers at the Los Angeles County Fair where meaningful connections equal measurable results!

Guests who have attended the Fair in the past 5 years 77%
New Fair guests 23%
Average number of guests in party 4.4
Average expenditure per party $173
Average length of visit at the Fair 5.6 hours
Guests who will likely attend the 2015 LACF 90%

attendance

LACF offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming we have a proven track record of attracting diverse target audiences to the event.

attendance

 

Guests spend 35% of monthly entertainment budget at LACF.

When it comes to promoting LACF, we guarantee unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. In addition to more than $2 million in paid media, the Fair secures added value media and public relations coverage.


Online & Mobile

  • Nearly 5 million page views, 2.1 million sessions and 1.2 million unique visitors
    in August & September
  • Facebook: 98,225 likes, 18% increase
  • Twitter: 5,332 followers, 26% increase
  • Instagram: 3,534 followers, 194% increase
  • An e-mail database of more than 85,000 subscribers
  • Pay-per-click, display and retargeting campaigns

Public Relations

  • Positive media relationships with a proven track record of bringing the press to our events. Each year the LACF receives local, regional and national coverage in radio & television broadcasts & print publications
  • In 2014 LACF received 430 million impressions, more than 1,200 print and online articles and more than 220 broadcast mentions
  • Media outreach to 1,000+ media contacts in print, broadcast & online
  • Print and electronic newsletters
  • Dedicated online newsroom

Paid Advertising

  • TV: Broadcast & Cable
  • Radio: Music & talk format and internet radio
  • Print: LA Times, OC Register, Los Angeles Newspaper Group and dozens of ethnic & lifestyle papers
  • 6 week paid media campaign
  • Reach: LA DMA, Inland Empire and Orange County
 
 
Join our prominent corporate sponsors:
           
2013 Fairplex