A family tradition for all of Southern California.
 
 

Whether you want to reach a niche market segment or a mass market, meet your customers at the L.A. County Fair where meaningful connections equal measurable results!

Guests who have attended the Fair in the past 5 years 81%
New Fair guests 20%
Average number of guests in party 4.3
Average expenditure per party $171
Average length of visit at the Fair 5.9 hours
Average distance traveled to the Fair 26.3 miles

The L.A. County Fair offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming we have a proven track record of attracting diverse target audiences to the event.

Our customers are upwardly mobile with an average household income of over $59,000, exceeding the Los Angeles DMA average of $58,805. Guest spend 36% of monthly entertainment budget at the Fair.

When it comes to promoting the L.A. County Fair, we guarantee unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. In addition to more than $2.1 million in paid media, the Fair secures added value media and public relations coverage.

Online & Mobile

  • More than 17 million page views, 2.1 million visits and 1,328,600 unique visitors in August and September
  • On Facebook, more than 83,000 fans and 26,000 check-ins
  • More than 4,200 followers on Twitter
  • More than 141,000 mobile site visits
  • 24,890 new mobile app downloads (does not include 2012 downloads)
  • An e-mail database of more than 57,000 subscribers
  • Pay-per-click and display online campaigns

Public Relations

  • Media outreach to 1,000+ media contacts in print, broadcast and online
  • Print and electronic newsletters
  • Positive media relationships with a proven track record of bringing the press to our events. Each year the L.A. County Fair receives local, regional and national coverage in radio and television broadcasts and print publications

Paid Advertising

  • TV: Broadcast & Cable
  • Radio: Music and talk format and internet radio
  • Print: LA Times, OC Register, Los Angeles Newspaper Group and dozens of ethnic & lifestyle papers
  • Flight Dates: Aug. 15-Sept. 29
  • Reach: LA DMA, Inland Empire and Orange County
 
 
Join our prominent corporate sponsors:
           
2013 Fairplex