A family tradition for all of Southern California.
 
 

Social Media

 

facebook

twitter


instagram


youtube

LA County Fair website: http://www.lacountyfair.com


Number of Facebook fans:
83.7k likes

Number of Twitter followers: 4,172 followers

Number of Instagram followers: 1,246 followers

Onsite Activation Successes: Maria's Italian Kitchen ran a contest on our page in 2012 to create the perfect pasta dish.  The winner's dish was the #1 item sold during the L.A. County Fair. A similar campaign was run for the 2013 season.

We partnered with Ray Cammack Shows (RCS) in 2013 for weekly giveaways throughout the Fair, increasing the number of fans and engagement levels of RCS and L.A. County Fair social media. Giveaway posts reached thousands of people and garnered hundreds of likes, shares and fan interaction on Facebook.

Other sponsorship campaigns included Wells Fargo, Circus Circus Las Vegas and Groupon. Each campaign had a call to action that involved hands-on activities at the Fair including augmented reality techniques.

Potential Reach: 17 million

During Fair Reach: 1.8 million

L.A. County Fair Facebook Stats 2013
Information taken from Facebook insights page for the L.A. County Fair

FACEBOOK PAGE DATA

Highest number of engaged audience members on our page:
Per day: 49k
Per week: 171k
Duration of the Fair: 493k

Average number of engaged audience members on our page:
Per day: 24K
Per week: 80k
Duration of the Fair: 160k

Maximum number of impressions for any page-related content:
Per day: 1.1 mil
Per week: 5.5 mil
For duration of the Fair: 17 mil

Average number of impressions for any page-related content:
Per day: 638k
Per week: 4.1 mil
For duration of the Fair: 11.4 mil

FACEBOOK PAGE POST DATA

Maximum number of people who saw page posts:
Per day: 78k
Per week: 195k
Duration of the Fair: 351k

Average number of people who saw page posts:
Per day: 41k
Per week: 132k
Duration of the Fair: 291k

Maximum number of impressions from all posts:
Per day: 251k
Per week: 1.2 mil
Duration of the Fair: 4 mil

Average number of impressions from all posts:
Per day: 133k
Per week: 918k
Duration of the Fair: 2.8 mil

 

 
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2013 Fairplex