This is when being a sellout is a good thing!
In 13 years the beer competition has proven that a win here is a win for entrants in the consumer market - more publicity, greater exposure and, most importantly, a spike in sales.
Our competition showcases the finest beers from throughout the world, and the growth we've experienced in our brief existence illustrates why this event is rivaling our senior competitors. If there is just one beer competition you want to enter, this is it.
The Los Angeles County Fair Association guarantees greater exposure for the event's winning entries, offering consumers access to some of the world's finest beer (beer, wines, spirits, and extra virgin olive oils). The competition also offers an extensive marketing program for retailers and restaurants.
The Los Angeles International Beer Competition provides award winners with additional marketing opportunities, including the ability to purchase additional beer medals identifying bottles as medal winners and the opportunity to sell award-winning beer in the Award Winning Beer Tavern, during the L.A. County Fair.
This kind of fame lasts longer than 15 minutes!