Gold Medal Winners will be announced in the
L.A. Times Sunday, June 17

When you reach the top, word travels quickly. Just ask Adam LaZarre, winemaker Villa San Juliette Winery, or Daryl Groom, owner/winemaker at Groom Wines. Each of their wines received top honors at the Los Angeles International Wine & Spirits Competition, and within days, each of their wines sold out. Indeed, the marketing value from the competition can have a tremendous impact.

The competition and the winning wines are also backed by a full-service marketing and public relations team. The team works to get the word out about the competition and its winners. This includes:

 

- Announcement of Gold Medal Winners in the L.A. Times, Sunday June 17, 2012

- Opportunity to participate in FUN Decanted, public tasting event Saturday, June 23

- Wine tasting and seminars at the L.A. International Wine & Spirits Marketplace during the L.A. County Fair, which hosts 1.5 million guests annually

- Promotional collateral to retail and specialty stores as well as restaurants

- Inclusion in press materials such as press releases

- Featured posts on social media such as Facebook and Twitter

- Placement in the Uncorked newsletter reaching 8,412 readers

- Prominent placement in online news room

 

 

The best part: this is all offered at no extra cost to wineries or distributors. Additionally, the Los Angeles International Wine & Spirits Competition provides award winners with additional marketing opportunities, including the ability to purchase wine bottle labels identifying wines as medal winners as well as public tastings at the Los Angeles International Wine & Spirits Marketplace during the Fair, which attracts an average of 1.5 million visitors every year.