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In 2007, Ralphs Grocery Company, a major Southern California grocery chain, became the presenting sponsor of the Los Angeles International Wine & Spirits Competition. The partnership between Ralphs and the competition is an unprecedented four-year, seven-figure sponsorship, providing wide exposure for the competition’s winning wines in the highly desirable Southern California wine market. It also represents a tremendous opportunity for consumers to gain access to exceptional wines.
Ralphs showcases elite Platinum award winners at 50 of their Fresh Fare stores. Ralphs also features medal winners in free-standing inserts and wraps in the Los Angeles Times for five weeks – reaching more than 20 million subscribers.
Ralphs Grocery Company was founded in 1873 and currently operates more than 450 conventional and warehouse-style supermarkets under the Ralphs and Food 4 Less banners in Southern California, Nevada, Illinois and Indiana; and Ralphs, Cala Foods, Bell Markets and Foods Co in Northern California. The company is a division of The Kroger Company and is Southern California’s largest grocery chain.
