Sponsor Fairplex Events
Upland Lemon Festival
The Lemon Festival has been an important part of
Upland tradition since 1997. What originally started as a small
celebration of the city's citrus industry origins has grown into
a town-wide affair including the Lemon Idol singing contest,
delicious (and sometimes messy) food competitions, carnival
rides, games and support of our local businesses. A portion of
the proceeds will benefit designated non-profit organizations in
the City of Upland through The Learning Centers at Fairplex.
Visit Upland Lemon Festival
Monster trucks and Moto X extreme get the crowd
cheering and the stupendous fireworks are the grand finale. The
nighttime programming has been a crowd pleaser since its
inception in 2002. It puts the boom in KABOOM! Monster Truck and
Big Air Freestyle Motocross.
Join us in The Farm and taste award-winning wine,
spirits, beer and extra virgin olive oil from the Los Angeles
International Competitions. If you have always wanted a mojito
with ingredients so fresh they are growing right in front of you
then you are in the right place. Guests will be able to taste an
expertly crafted mojito made from ingredients picked right from
LA County Fair
The LA County Fair offers one-on-one interaction
with interested consumers of all ages through high-quality
experiential marketing. Our guests are reflective of the highly
diverse Southern California marketplace. Through custom
programming, we have a proven track record of attracting diverse
target audiences to the event. We offer unparalleled media
exposure, reaching more than 20 million active Southern
California consumers in the LA DMA. Whether your goal is to
increase sales or create a buzz about your brand, the LA County
Fair team will create a customized sponsorship program to
maximize your return on investment.
LA County Fair Site
Bavarian music. Beer. Authentic German food. Beer.
Chicken Dance. Beer. Games and prizes. Beer. Oktoberfest brings
a drop of Germany to Los Angeles at Fairplex, home of the L.A.
County Fair. In celebration of Bavarian culture and a nod to the
world's largest beer festival, Oktoberfest at Fairplex provides
all the excitement and German tradition that Los Angeles can
offer. Guests are "transported" to Bavaria as they walk through
the gates and into Oktoberfest full of Oom Pa Pa music, games
and prizes, The Chicken Dance, authentic German food and gallons
upon gallons of beer.
LA County Fair: September 4 - September 27, 2020
Booth Space includes:
- Pipe and drape for side and back walls (indoor space). Back walls are 8’ high and side
walls are 8’ high in all Expo Halls.
- Canopy/Tent for most outdoor spaces.
- Standard electricity – 110V, 20amps (per booth).
- Admission and parking passes for staff.
- Telephone/POS, internet, additional admission and parking passe
- Electrical needs in excess of 110V, 20 amps.
Booth Space Guidelines:
- Inside signage must not exceed the 8’ pipe and drape. If your booth is against a wall,
signage can go as high as 10’ along the sides and the back.ge
- No canopies of any kind are allowed inside the Expo Halls as per L.A. County Fire Department
- All business dealings are to be conducted within the confines of the assigned booth space,
not in the aisles/streets. In addition, NO booth display shall extend into the
- Hand written signs are strictly prohibited.
- Tables must be professionally covered and draped to the floor.
- All booth spaces must be staffed at all times – if you need to take a break, make sure
your booth is staffed.
- Refund policies must be posted in the booth space at all times.
If a contract is offered, vendors are required and must provide LACFA with proof of general liability
insurance of no less than $1,000,000; independent amusement operators - $2,000,000. The policy
shall name the County of Los Angeles, LACFA, the L.A. County Fair, and their agents and/or
employees as Additional Insured. The policy must also name the LACFA as the Certificate Holder.
Policy must be in effect for duration of dates that vendor occupies the grounds.
If you do not have your own insurance you may purchase a temporary policy for $120.00 per booth (and
$70 for each additional location) through LACFA.
Vendors must also maintain Worker’s Compensation insurance for all paid employees as required
by California law and must provide a copy to remain on file with the Commercial Sales Office.
California Sellers Permit:
All vendors are required to obtain a seller’s permit with the State Board of Equalization with
the following address listed on it: 1101 W. McKinley Ave., Pomona, CA. 91768 (If you do not have
a seller’s permit you can apply for a temporary permit online at https://efile.boe.ca.gov/ereg/index.boe. If you are lead
generating a seller’s permit is not required. You are also required to keep a copy of this
permit in your booth.
Booth Payment Information:
Booth payments are not required with your application. Should a contract be issued, booth payments
are as follows: Deposit – $1000 deposit
Remaining balance is split up into three payments and will be outlined in the contract agreement.
Limited storage space is available inside the Expo Halls. Storage requests are granted on a first
come, first serve basis. Request forms will be available from the Commercial Sales office at a
Convenient on-site accommodations are available for all contracted LA County Fair vendors at a
special rate. Please call for details.
Commercial Sales Department
1101 W. McKinley Ave.
Pomona, CA. 91768