Oktoberfest Sponsorship Opportunities

Oktoberfest offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming, we have a proven track record of attracting diverse target audiences to the event. We offer unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. Whether your goal is to increase sales or create a buzz about your brand, the LA County Fair team will create a customized sponsorship program to maximize your return on investment. Click below for more demographic details.

Event Dates & Times

  • Four weekends in October
  • Fridays - Saturdays
  • October 6, 7, 13,14, 20 and 21
  • 6 - midnight
  • 21+ years of age or older

Sponsorship packages are customized and can include:
Guests are “transported” to Bavaria as they walk through the gates and into Oktoberfest full of Oom Pa Pa music, authentic German food, beer and more. music, authentic German food, beer and more.


On-Site Elements

  • High-profile signage
  • Premium exhibit space for one-on-one interaction with attendees
  • Distribution of promotional materials and items
  • Presenting Sponsorship of: music stages, halls, contests and more
  • Hospitality

Advertising / Marketing

  • Outdoor billboard campaign
  • Print advertising in Southern California News Group
  • Postcards handed out at Fairplex events
  • Banner advertising on event web site: oktoberfestatfairplex.com
  • Fairplex public relations efforts
  • Other customized sponsorship elements available.

Sponsorship opportunities begin at $5,000.




Buying Power



For more information:
Sponsorship Department
Phone: 909.865.4054
Email: sponsorship@fairplex.com